Written for founders who sell their own product, SDRs tired of corporate BS, and B2B teams who want the real thing. Published regularly.
Most founders prospecting on Reddit are doing it backwards, and their pipeline numbers show it.
Most AI SDRs generate messages nobody wants to read, not because the AI is broken, but because you're configuring it wrong from day one.
Letting AI run your outreach end-to-end sounds great until it messages a prospect whose company just shut down and you weren't in the loop to stop it.
Most founders stop prospecting too early, then act surprised when their pipeline is empty six months later.
LinkedIn message open rates have collapsed, and most sales teams are doing exactly the things guaranteed to make it worse.
A founder answering Reddit posts from prospects closes faster and cheaper than a full SDR team. Here's the funnel nobody talks about seriously.
Half the 'intent signals' you're tracking are noise dressed up as pipeline — knowing how to sort them fast is the actual skill worth developing.
When someone publicly complains about a competitor's tool, they've already mentally checked out. You just need to show up before they start Googling alternatives.
Most founders have no idea their prospects are describing their exact problems on Reddit, in public, with zero corporate filter — here's how to use that.
A public comment followed by a one-line edit at the bottom beats cold DMs on almost every metric, and most sales people have never tried it.
Reddit is probably the best place to find warm prospects in 2026, and almost everyone is doing it completely wrong.
Most founders post their build in public updates into a void. Here's what actually worked to recruit 50 beta users in under two weeks, with zero ad spend.
AI can write a Reddit reply in 4 seconds. The problem is Reddit figures that out in 3.
While everyone fights over the same LinkedIn real estate, thousands of decision-makers are asking buying questions in Facebook Groups that your competitors haven't opened in years.
Everyone told us to start with LinkedIn. We tested Reddit instead, and the signal/noise gap was bigger than we expected.
Reddit is full of people describing their exact problem in public, and almost nobody in B2B is reaching out to them. Here's how to change that.
Most founders pitch too early on Reddit and get banned before they build anything. Here's what the karma number actually means, and what it doesn't.
Most reps are cold-emailing people who weren't going to buy anyway. These five LinkedIn signals find the ones who are about to.
Most sales teams track InMail volume like it's a proxy for effort. It's not. It's just a fast way to get ignored at scale.
Founders obsessed with total addressable market size often end up dominating nothing. Here's what I keep seeing in the companies that actually win.
While everyone fights over LinkedIn real estate, thousands of prospects are publicly describing their exact problem on Reddit and waiting for someone to respond.
Most B2B teams build their ICP once, treat it like scripture, and spend the next 18 months prospecting the wrong people with the right message.
Everyone claims AI can personalize outreach at scale. Most teams get it completely wrong, burn the budget, and blame the tool.
80% of the data in your CRM is wrong or dead. Here's how to stop selling to ghosts and start closing real deals.
Most intent signals are noise. Here's how to identify the rare ones that actually signal a buyer ready to move — and build a system around them.